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Welcome to Love Bedford

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Love Bedford is your essential guide to everything unique in our town. It’s a vibrant showcase of businesses, exclusive offers, exciting events, culture and heritage, the latest news and everything that makes this town truly special.

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Our vouchers are redeemable at over 250 Town Centre Businesses.


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swan hotel and thermal spa and Bedford river and town bridge
Credit: The Swan Hotel & Thermal Spa

The BedfordBID

In 2005 BedfordBID was one of the first Business Improvement Districts in the UK and, thus, one of the first to see the benefits of bringing businesses together and pooling money to improve the town centre.

BedfordBID seeks to make Bedford a cleaner, safer place to be for both residents and visitors. To help our town centre thrive, and to provide a high quality visitor experience. To create a vibrant place to live, work, study and to do business.

BedfordBID’s marketing arm, Love Bedford, delivers and supports events to help put Bedford on the map and to showcase the town centre. These include Christmas events, Easter and Halloween Trails, sponsorship of Bedford River Festival, and regular social media. Along with involvement in cultural and heritage initiatives, such as High Street regeneration, BedfordBID also works to support exhibitions, tours and walks.

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